4D6 Branding
Service Design (Master’s Thesis)
Company: School of Visual Arts - Products of Design
Role: User Researcher, Visual Designer
Duration: September 2023 - May 2024
Scope: Visual Design, User Research
Tool: Adobe Suite, Figma
4D6 is a co-habituating esports training service hub that is part of the grad school thesis work, SuperCarry: Fostering a Wellness Approach to Enhance Career Longevity in Esports Players for the School of Visual Arts MFA Products of Design. It is specifically designed to cater to the dynamic needs of various esports organizations and current pro players with a combination of space and services. Designed to meet the dynamic needs of esports organizations and pro players, 4D6 offers an innovative space that combines top-tier training facilities with accessibility and affordability that even casual players can appreciate. Drawing inspiration from the 'high value, low-cost' model synonymous with Ikea, 4D6 provides a comprehensive suite of services and facilities that enhance gameplay, strategy, and team dynamics without breaking the bank.
4D6 is not just a training ground; it's a vibrant community hub where esports athletes at all levels can come together to hone their skills, share strategies, and build camaraderie. The hub includes state-of-the-art gaming stations, analysis rooms, and physical training areas, all structured to support the holistic development of every player. Whether you’re a seasoned pro seeking to refine your competitive edge or a casual player looking to elevate your game, 4D6 offers an inclusive environment where all players can thrive. This service is poised to redefine esports training, making elite performance within reach for a broader audience and fostering a new generation of esports talent.
About
Service Hub Expertises
Dedicated Rooms & Spaces for Training & Content-Creation
Physical Health Facilities & Staffs
Mental Health Facilities & Staffs
Food Services
Community Spaces
Logo
The name "4D6" is inspired by the classic tabletop role-playing game, Dungeons & Dragons (DnD), where rolling four six-sided dice (4D6) is a common method for determining character attributes. This reference underscores the importance of strategic planning, resilience, and adaptability, qualities that are crucial for success in both esports and DnD. The logo of 4D6 is designed to resemble rolling dice, symbolizing the dynamic and multifaceted nature of the esports environment. Just as each roll in DnD can shape a character's destiny, the 4D6 facility aims to shape the holistic development of esports players, providing them with the resources and support they need to thrive both in-game and in life. The visual connection to rolling dice emphasizes the element of chance and preparation, reflecting the unpredictable yet exciting journey of an esports career.
Drafting Phase
Finalized
