DERT Reads Audiobook App Development

UI/UX (2021)


Overview
I am a UI/UX designer for TODA New York from September 2021 to present. During my time at TODA, I was leading the mobile app development for DERT Reads. DERT Reads is a campaign advocating for early childhood literacy by supporting low-income families with affordable books for their children. DERT donates a portion of profits to promote the cause of children’s literacy by ensuring all children have access to books and are being read to on a regular basis. Books published under the campaign are all uniquely designed in order to encourage families to read them through all stages of childhood development. In order to make the books more accessible, my team and I decided to develop a mobile app for this campaign, transforming the books into audiobooks. 

From September to December 2021,  I was in charge of leading the user interface design of the app. The minimal viable products of the mobile app were finished developing in December. Currently, my team and I are in the process of conducting research on an earning-point system, in which users can earn additional audiobooks through time spent reading, answering questions about the plot, or purchasing books.

Timeline: September 2021 - Present


Research
The current audiobook market is not financially friendly to the low-income families. For example, the membership price for a popular audiobook platform Audible is $14.95 per month. If users without memberships wish to purchase certain books, they have to pay for the full retail price of the book, which could be pricy for certain users.

Although users could go to libraries to borrow audiobooks, some families might not have access to libraries (ex. not having one in their community). Moreover, users have to return them back with a specific deadline, in which makes them not able to go back to the books they like whenever they want to. These factors would discourage underpriviledged families to obtain and read books. 

Currently, my team and I are in the process of researching on creating an earning-point system, in which users can earn additional audiobooks through time spent reading, answering questions about the plots, or purchasing books. 

Wireframes Development
After the research and observation of the website, I began to develop the mobile app screens.