POP: Surge Branding
Branding
Company: School of Visual Arts - Products of Design
Role: Lead Brand & Visual Designer
Duration: September - December 2023
Scope: Visual Design, Brand & Identity
Tool: Adobe Suite, Figma
POP, the vanguard of skateboarding innovation, introduces Surge - an epitome of elite-level footwear seamlessly blending cutting-edge technology with the authentic spirit of street culture. In an era where skateboarding earns its place on the Olympic stage, we champion a performance-centric ethos, dismantling outdated stereotypes. Surge, a signature style under the POP brand, embodies this commitment, elevating the skateboarding experience. At POP, we don’t just adapt; we shape the future of skateboarding - where innovation meets rebellion.
About
Design Goal
Energy Return
The main action of skateboarding is jumping. No shoe on the market addresses this need to jump higher and get energy returns from this action.
Protection
Cushioning and structure are key elements that protect the user against injuries such as heels bruising, rolled ankles, and impact from the board.
Board Feel & Grip
Board feel is the key factor in feeling confident about how the board will react to the user's input and trust that it's in the right place to land. This comes from the upper material, thicknesses, and grippiness of the rubber outsole.
Flexibility
Flexibility allows for more natural foot movements which increase stability and balance.
Logo & Illustration
