A co-habituating esports training service hub — comprehensive brand identity system including packaging, spatial design, and digital touchpoints. MFA thesis work at SVA Products of Design.
4D6 is a co-habituating esports training service hub designed for the dynamic needs of esports organizations and pro players. Inspired by the "high value, low cost" model, it combines top-tier training facilities with accessibility that even casual players can appreciate — a community hub where athletes at all levels can hone skills, share strategies, and build camaraderie.
"4D6" comes from Dungeons & Dragons, where rolling four six-sided dice determines character attributes. The reference underscores strategic planning, resilience, and adaptability — qualities crucial for success in both tabletop RPGs and competitive esports. Just as each roll shapes a character's destiny, 4D6 aims to shape the holistic development of esports players.
The logo is designed to resemble rolling dice — symbolizing the dynamic, multifaceted nature of the esports environment. The visual connection emphasizes the element of chance and preparation, reflecting the unpredictable yet exciting journey of an esports career.
Logo exploration drafts — iterating from concept to final mark
Finalized logomark
The brand system applied across packaging, signage, merchandise, and spatial design — demonstrating how the identity scales from screen to physical environment.
4D6 is part of the broader thesis work "SuperCarry: Fostering a Wellness Approach to Enhance Career Longevity in Esports Players" — exploring how holistic wellness infrastructure can extend the competitive lifespan of professional esports athletes. Presented at SVA MFA Products of Design, 2024.