4D6 Esports Wellness

4D6
ESPORTS
WELLNESS

A co-habituating esports training service hub — comprehensive brand identity system including packaging, spatial design, and digital touchpoints. MFA thesis work at SVA Products of Design.

ProgramSVA MFA Products of Design
ThesisSuperCarry: Fostering Wellness in Esports
RoleBrand Identity Designer
Year2024
ScopeBrand Identity, Packaging, Spatial, Logo
01
Concept
01Concept
About

Elite Training, Accessible to All

4D6 is a co-habituating esports training service hub designed for the dynamic needs of esports organizations and pro players. Inspired by the "high value, low cost" model, it combines top-tier training facilities with accessibility that even casual players can appreciate — a community hub where athletes at all levels can hone skills, share strategies, and build camaraderie.

🎮
Training & Content Rooms
💪
Physical Health Facilities
🧠
Mental Health Services
🍽
Food Services
🤝
Community Spaces
Name Origin

Rolling the Dice

"4D6" comes from Dungeons & Dragons, where rolling four six-sided dice determines character attributes. The reference underscores strategic planning, resilience, and adaptability — qualities crucial for success in both tabletop RPGs and competitive esports. Just as each roll shapes a character's destiny, 4D6 aims to shape the holistic development of esports players.

Logo Development

From Dice to Mark

The logo is designed to resemble rolling dice — symbolizing the dynamic, multifaceted nature of the esports environment. The visual connection emphasizes the element of chance and preparation, reflecting the unpredictable yet exciting journey of an esports career.

Logo Draft 1Logo Draft 2
Logo Draft 3Logo Draft 4

Logo exploration drafts — iterating from concept to final mark

Final Logo

Finalized logomark

Brand Mockups

Identity in Context

The brand system applied across packaging, signage, merchandise, and spatial design — demonstrating how the identity scales from screen to physical environment.

Mockup 1
Mockup 2Mockup 3
Mockup 4Mockup 5Mockup 6
MFA Thesis

SuperCarry

4D6 is part of the broader thesis work "SuperCarry: Fostering a Wellness Approach to Enhance Career Longevity in Esports Players" — exploring how holistic wellness infrastructure can extend the competitive lifespan of professional esports athletes. Presented at SVA MFA Products of Design, 2024.

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