Aurora Series

Valorant Tournament Series
Company: Aurora Series

Role: Graphic Designer
Duration: October 2023 - Present
Scope: Visual Design, Marketing,
Tool: Adobe Suite, Figma

About

Founded in 2023, Aurora Series is a collegiate-level Valorant tournament series dedicated to discovering, nurturing, and amplifying talented individuals who identify with a marginalized gender (female, non-binary, and/or transgender), and aspire to be a part of the esports industry. By providing a safe learning space, Aurora hopes to become a gateway for passionate college students to break into the greater esports scene.

My responsibility in the team is executing high-quality, unified graphic designs to ensure seamless deployment and enhanced participant engagement. I also led the development of a detailed brand book for internal and external stakeholders from color palettes, logo placements, and typefaces, to standardizing visual identity across platforms and communications and reinforcing brand consistency and professionalism.

Brand Book Snapshot
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