Built the visual identity from scratch for a collegiate Valorant tournament series — from zero brand presence to securing three major sponsors and expanding across two competitive titles within two seasons.
Aurora Series is a collegiate-level Valorant tournament dedicated to discovering and nurturing talented individuals who identify with a marginalized gender — female, non-binary, and/or transgender — and aspire to break into the esports industry. By providing a safe competitive space, Aurora serves as a gateway for passionate college students into the greater esports scene.
Joined as founding visual lead to build Aurora's entire brand identity from scratch. Developed a comprehensive brand book covering color palettes, logo placement rules, typeface standards, and visual identity guidelines. Executed all tournament graphics across platforms and seasons — the visual foundation that would go on to attract major sponsors.
A strong visual identity doesn't just look good — it signals legitimacy. Aurora's brand system was instrumental in sponsor acquisition: professional, consistent visual output across platforms gave the org credibility that matched teams years ahead in operating history.
A detailed brand book standardizing Aurora's visual identity across all touchpoints — the document that sponsors and partners received to understand the org's visual standards and professionalism.
