End-to-end visual creative for 10+ active releases on the Ultra Records / Sony Music roster — album artwork, YouTube visualizers, Spotify Canvas, and platform-native social assets.
Executed the full visual pipeline for releases across the Ultra Records roster — from initial concept to final delivery. Collaborated directly with A&R and Artist Management to ensure each visual identity aligned with artist direction and campaign rollout timing.
Each release required a suite of platform-specific assets: album cover artwork (square + responsive banner variants for Spotify and Apple Music), Spotify Canvas loops, YouTube visualizer videos, and platform-native social content (Instagram Reels, Stories, feed posts). All assets optimized for each platform's specs and responsive display requirements.
Designed cover artwork for 5 releases, each with a distinct visual identity reflecting the artist's sonic direction. Covers needed to read at thumbnail scale on streaming platforms while maintaining detail at full resolution for press and promotional use.
Produced a YouTube visualizer combining motion graphics with the release's visual identity. Designed to loop seamlessly and maintain visual interest across the full track duration.
Created 4 social media reels tailored for Instagram's vertical format — each timed to campaign milestones (pre-release teasers, drop day, post-release push). Motion and pacing designed for thumb-stopping impact in feed scroll.
Worked across a diverse roster of electronic, pop, and dance artists — each requiring a unique visual approach while maintaining Ultra Records' overarching brand standards.