A multi-award-winning brand identity for elite skateboarding footwear — where performance engineering meets street culture rebellion. Logo, typography system, poster series, and full visual identity.
POP is a skateboarding brand that champions performance over stereotype. Surge, its signature footwear line, blends cutting-edge technology with street culture authenticity — designed for an era where skateboarding earns its place on the Olympic stage. The brand identity needed to embody this duality: engineered precision and raw energy.
Developed a complete visual identity system including logomark, wordmark, typographic treatments, and custom illustrations. The system balances kinetic energy with typographic precision — aggressive enough for street culture, refined enough for Olympic-level branding.
A series of 8 posters exploring kinetic typography, dynamic composition, and the tension between controlled design grids and the chaotic energy of skateboarding culture. Each poster pushes typographic boundaries while maintaining brand coherence.
POP: Surge received recognition across multiple international design competitions, validating the brand identity's ability to communicate at the intersection of sport performance and street culture.